Can we take it you understand that SEO means getting you on top of Search Engines such as Google?
Great stuff! So why does SEO wear a hat?
White Hat SEO (Good) V Black Hat SEO (Bad)
Just think White "Good", Black "Bad". If a Web Design Agency can get you on top of Google organically in a short period of time, i.e. 1 day or 1 month they are using Black Hat Methods (By organic we mean not paying to get on top of Google using Pay Per Click or Google Adwords).
Black Hat SEO can get your website banned from Google forever
View Google's Quality Guidelines. We don't do Black Hat SEO.
Some examples of Black Hat (Bad) SEO
- Putting this on your page. "We offer Web Design, Website Developer in Dublin, Best Web Design Company in Ireland".
- Purchasing Links to your website or creating lots of links from irrelevant sites to your site.
- Text on your website the same colour as the background. E.g. white keyword text on a white background.
- Lots of links on the footer "Web Design Lucan", "Web Designer Dublin", "Website Developer in Ireland".
And some White Hat (Good) SEO examples
For more info on White Hat SEO techniques, contact us today!